Paula is a distinguished marketing expert, celebrated for her remarkable journey in business growth and branding across diverse industries. With a background in telecommunications, technology, health tech, AI, professional services, and not-for-profits, Paula’s strategic acumen and innate ability to cultivate brands have solidified her role as a trusted C-suite advisor. Her commitment to excellence and authentic professionalism makes her a beacon of excellence in marketing communications.
X & Y Axis is experienced in working with Black communities as we were responsible for creating the Black Business and Professional Association’s Leaders of Tomorrow: Business & Technology Conference. We also designed, built, and executed the inaugural government-sponsored program, Supporting Black Canadian Communities Initiative (SBCCI)’s go-to market strategy. Paula Morrison, the founder of X & Y Axis, is also an instructor for the Building Black Entrepreneurs program, a George Brown College certificate course, teaching the business networking module. With all of this experience working for and with the community, we are confident in our ability to identify, reach, connect, and engage Black community members nationally.